Popular survey software packages often offer many forms of instant analysis. This can include instantly available quantitative results via a live link or scheduled reporting. While a survey is still live, this sort of reporting can help to identify audiences/demographics that need further targeting to increase the response rate. Understanding the difference in opinion between demographic groups helps us to understand how decisions could impact differently upon our diverse communities.
Many different variations of the standard results can be requested to help further understand the responses. These can be segmented results, device used, drop-out analysis, trend analysis, cross– tab analysis, word cloud, text analysis and theming. Analysis outside of cloud-based systems:
Analysis of responses against the local demographic background can be very helpful and is often required. This is often done in excel and usually compares demographic attributes like Ward, Age, Gender and Disability. Theming comments assigns open text fields a theme, or multiple themes and is a helpful way to quantify comments. There are also comments that are worth marking for special consideration and should be viewed by decision makers. These are often unique in nature and put forward a new or unique concern, impact or idea.
Interview and focus group analysis
It is important to thoroughly read and theme the outputs from your focus groups and interviews. Depending on the issue/issues being discussed, the theming is how you will be able to identify the key problems and areas of focus for the next steps of your project. There are different methods for theming research. If your work is focussed on designing a solution to an identified problem, you may want to use design methodology to synthesise your conversations. Synthesis Wall | Service Design Tools
If are looking at a particular behaviour, you may want to understand what people have told you in behavioural terms and use a model like COM-B Introduction to COM-B and the Behaviour Change Wheel – YouTube
Page last updated: 05 May 2023