The audience will dictate how results should be presented. For example, members of the public generally need an easily digestible set of headline results that’s visually engaging and accessible. Key decision makers, on the other hand, often require more in-depth analysis to understand the situation beyond the option the public most prefers. The length of reports is often dependent on how interested the public were in the engagement exercise and how heavily it is likely to be scrutinised. You could show how widely the engagement was advertised and detail the full methodology of the engagement. Publishing the demographic analysis should also be considered but is not necessary for most engagement exercises.
In presenting results, it is best to include the data from all quantitative questions – the core results. Themed results from open ended questions can also be included. If you are presenting to an audience, and using presentation software, is often a good idea to use anonymised quotes, or ‘personas’ which reflect your findings. These can help you to bring your identified problems or opportunities to life. Personas | Service Design Tools
Feedback – You said – We did
The North East Lincolnshire commitment promises that we will provide feedback on the results of engagement activity and how those results have affected decisions. Telling people how their views have influenced an outcome makes them more likely to have their say again in the future.
It is particularly important to share information when the solution is different to the public’s view. This goes some way to helping the public understand the reasons behind a decision. It is best practice to publish your results and their impact as soon as you can. If this is longer than six months, you should take time to update on progress.
Communications about completed engagement activity and its impact should be consistent, and respondents should know where they can get further information from. People prefer getting the results of engagement exercise in the same way that they gave their views. If they responded electronically, you should feedback electronically. If someone gave their view over the phone, take time to return the call. If views were given at community group meetings, go back and give feedback in person. The results of NELC consultations are available here http://www.nelincs.gov.uk/past-consultations and CCG, here (https://www.northeastlincolnshireccg.nhs.uk/get-involved/how-you-have-influenced-our-decision-making/). Results emails are also sent to engagement mailing lists (Accord and NELC